Develops and implements Digital Marketing strategies in Latin America region to optimize the user experience, increase marketing effectiveness and improve customer satisfaction to reach Intel brand objectives. Plans and deploys digital marketing programs such as search optimization (paid and natural search), social media, online media, traffic generation and sales leads. Conducts analysis for program effectiveness using the findings to enhance and leverage optimization of all programs. Works with Global and local corporate marketing teams to maximize existing digital initiatives and develop new ones to achieve Intel marketing objectives. Manages global and local agencies as well as Digital Marketing budget, including ROI analysis. Qualifications Knowledge: Latin America technology and Internet markets (Competition, Media, environment, regulation, etc), Technologies/Tools related to Digital marketing such as CMS and blogs platforms (Wordpress, Jive, etc), Metrics analysis (Google Analytics, Site Catalyst), SEM/SEO, Social Media and Community management best practices, Online Media metrics and ROI (CTR, CPC, CPM, etc), Brand and Marketing Communication concepts/metrics. Skills: Experienced with User Experience and Information Architecture. Proven ability to manage multiple projects with several stakeholders at once. Tech savviness and passion for innovation. Excellent verbal and written communication skills. Education: Bachelors degree in Administration, Marketing and Communication preferred. Specialization in Digital Marketing is a plus. Proficiency in English is mandatory. Native Portuguese and/or Spanish speakers. Experience: Requires a minimum of eight years of relevant Marketing Communications experience, having spent at least five years focused in Digital Marketing, preferably in Large Corporations or Agencies.

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