Job Description: Responsible for directing the development of company marketing programs. Responsible for assessment of potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. Activities may include: technical sales support'' product advertising/promotion'' planning, developing, and implementing multiple channel programs'' directing the development of company market requirements for specific product(s) or product line(s). Drive processor volumes and relevance to increase value to Intel through integrated marketing approach in the consumer channels through fast technology transitions using a diversified ecosystem and establishing high level relationship with channels and OEMs The Regional Consumer Manager is responsible for defining, coordinating and executing holistically integrated go to market strategies for the region, ensuring we drive our business and our brand advocacy through all channels where consumers buy Intel product. RCM is accountable for facilitating a direct team of marketing specialist and district Consumer Manager managed dotted line, ensuring these individuals have the resources to be successful and meet business goals. This position reports directly to the LAR Marketing Manager as well as collaborate very closely with the DMM and any other stakeholders who touch our consumer segment. Areas of Responsibilities Achieve Consumer Consumption, Mix, Volume, MSS and Advocacy goals with a Balanced Consumer Ecosystem Consumer Strategy definition and execution alignment among Territories Consumer Channel and End User strategy & implementation End User messaging and transcreation to Spanish and Portuguese Scale Intel messages through Ecosystem players RSP Advocacy (training and POS material) Product positioning, transitions and Ramp, Forecasting / Drive Consumer Cycles Budget planning and execution Executive Relationship w regional accounts General Management support People Management (Team Building, Motivation and Development) Deliverables (objectives) Business Results Dashboard: MSS, Revenue, Core mix, Advocacy metrics, etc. keep regular pulse on forecast and sales-to-date, LAR Consumer Two Year Strategic Plan and Consumer Working Review Budget Plan and Investment Forum ROI analysis Retail, Service Providers and OEMs Account Plans reviews and Value Proposition Know your numbers: LAR Consumer market analysis and sizing Retail, Computer Shops and New Channels. IDC analysis and Consumer Market watch Retail cycle and Contra revenue programs management Know your customer/market: address potential issues immediately with proposed solutions, make recommendations to help develop relationships & processes and deliver progress reports in a clear & timely manner. Coordination of regional Consumer efforts in LAR and alignment with LAR MNCs, LAR RCO, District Consumer and LAR Product Marketing Teams Achieve MFT and OHS goals Areas of Dependencies (with which functions/groups) Headquarters MMBP, MNC Acct Teams, NAR Consumer, CCG Work with HQ teams to improve LAR representation in WW teams WW Marketing Teams: End User and Consumer Channel strategy alignment, BKM sharing LAR Marketing Organization alignment over goals, strategies, plans, process and deliverables Product Marketing and Operations. LAR Groups alignment on common goals, strategies, plans, process and deliverables - Sales, MNC and Channels District Marketing Managers: Integrated Marketing Plans alignment Consumer District Managers alignment and support on overall direction/focus of Consumer market plans & execution in territories. Legal and Finance Align Consumer goals and process & protocols based on Legal guidelines as overseen and audited by Finance. Qualifications Degree in Marketing, Administration, Engineering, Computer Science or similar . MBA or Post Graduation will be appreciated . +10 Years Consumer Segment Marketing Experience . +05 Years On People Management Experience - if has managing managers will be appreciated . Solid Marketing Experience with Market Mapping, Segmentation, Targeting, Communication Plan . Appreciated Experience on Retail Account Coverage/Management (up to Executive Relationship Level) . Knowledge on Point of Sales dynamics (large and small retail) . Appreciated Trade Marketing knowledge / experience . Language: Fluent English and Portuguese or Spanish (ideal the 3) . Leadership, teamwork, passion, positive attitude, proactive, results oriented, customer oriented and strong stakeholder manager

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