Job description - Chartered to drive the execution of Integrated Business Marketing approaches focusing on influence the corporate end users/decision makers at the consideration/purchase stage of decision process to adopt the latest Intel technology. Areas of Responsibilities - Map and understand the Corporate IT market (audiences, segments and marketing vehicles/engines) developing value proposition, content, assets and tools to reach and influence corporate end-users in the consideration/purchasing decision process. - Drive the LAR Marketing communication strategies to the corporate audience in collaboration with territories by sizing and qualifying corporate market opportunities, setting business marketing success metrics / indicators, customizing Intel messages, content and tools; and providing guidance on marketing vehicles. Main deliverables - LAR Business end-user analysis and sizing cutting across audiences and segments (know your numbers); - LAR Communication plan for Business end-user by audience defining the right marketing vehicles aligned with HQ directions and local objectives with territories including; marketing processes and frameworks, budget alignment (ATL, Online and BTL initiatives alignment), regional campaigns, indicators, training and punctual support. - With regional business marketing specialists (Ecosystem, ESS, Server) select and customize value proposition/business messages, content, assets/tools, brand guidance, regional campaigns, customer reference program, etc. - Business Product launch and ramp plans for the region. Qualifications Knowledge - Marketing Communications with Enterprise: Experience in defining, planning and executing marketing campaigns on corporate market using all vehicles (events, online, blueprints, etc.). This includes marketing strategy and tactics, product differentiation positioning. Skills - Five years of experience managing communications campaigns or working in enterprise market. Education - Bachelors or masters degree in marketing Experience - Requires a minimum of five years of experience in the market.

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